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Jute is a bast fibre primarily grown in humid regions such as India and Bangladesh, which together represent the bulk of global production. It grows quickly during the monsoon season, requiring warm temperatures and high humidity, and generally demands low chemical inputs.
While jute cultivation relied heavily on natural rainfall rather than irrigation, its total water use is significant but differs from irrigation-intensive crops.
Long valued for packaging, sacks, and industrial textiles, jute is known for its durability, though its coarse texture can limit its use in finer textiles.
The fibre’s feel and appearance can be improved through various softening treatments; enzymatic methods offer an environmentally friendlier alternative to conventional chemical processes but remain underused in the industry.
Material sourcing and treatments often carry hidden social, environmental, and animal welfare risks. We help brands understand what they're using, and what it means.
Our team know that it isn’t just about choosing materials that tick boxes, it’s also selecting materials that feel, behave and look the way they should.
With our core focus on fashion, performance and textiles, we offer advice in a way that doesn’t compromise on your product.
Find out more about what we can do for your brand.
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If you’re curious to see how we’ve helped our other clients, feel free to browse our Case Studies.
