Eastman Naia is a cellulosic fiber similar to viscose but has much lower water usage and better management of chemicals. It can be considered a more environmental friendly type of viscose and it is biodegradable. The cellulose is sourced from pine and eucalyptus forests and plantations, to ensure no contribution to deforestation of ancient and endangered forests. They have traceability from source to fiber, and has received a high ranking of cellulosic material in Canopy’s 2020 Hot Button Report. It should be noted that the fiber is produced by two chemical giants, DuPont and Eastman.
bergstrand material GUIDE ranking*
Approved materials may be less expensive than preferred materials, but may not be as ethical or sustainable in their production. While approved materials are not considered the best option, they may be used in clothing production as long as certain standards and guidelines are followed.
* The Bergstrand Material Guide Ranking is only a guide. Our consultants can help with accurate assessments of your brand’s use of materials.