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The client had a strong education culture, regularly offering sales training and product knowledge workshops, but realised sustainability was missing from their internal programmes. Their teams interacted with customers daily but lacked the confidence or tools to discuss topics such as materials or environmental impact.
They needed training that would build a solid foundation in sustainability and inspire meaningful engagement across different product categories.
The challenge lay in designing a programme that could resonate with teams across various departments while also accommodating different levels of prior knowledge.
We designed and delivered a 3-hour in-person training experience tailored to the needs of department store staff. Delivered in 22 sessions, the training reached 182 employees across fashion, beauty, and home teams.
Each session combined clear, accessible content with practical group activities. Participants learned how materials and ingredients are made, what common sustainability risks look like, and how to spot meaningful certifications.
They then applied what they learned by analysing fictive products, proposing improvements, and crafting sales pitches for real-world customer conversations.
To ensure relevance for all departments, we created room for dialogue and made space for questions throughout.
Staff left the sessions with practical knowledge they could use immediately, in sales conversations, in product decisions, and in their own lives.
In-person sessions encouraged conversation and collaboration across departments that rarely got to interact. Participants brought different experiences to the table, creating space for shared insight.
Participants found the course content clear, actionable, and memorable. Complex topics, like certifications, supply chains, and material impact, were made relevant and easy to grasp.
Feedback from participants was overwhelmingly positive, with the sessions averaging a feedback score of 9.08/10 across all groups. Staff reported feeling more informed, inspired, and better able to communicate with customers.
Many said they would take the lessons home with them too, adjusting their own consumption habits, and sharing what they’d learned with colleagues, friends, and family.
The number of retail staff Bergstrand trained, with most sessions taking place within a one-month period
Training frontline teams is one of the most overlooked and powerful ways to bring sustainability to life for a company or brand.
At Bergstrand, we design in-person trainings that speak to your products, people, and business goals. Whether you're building internal culture or preparing for customer conversations, we’ll help your teams feel ready.
Our methods have been tried and tested with some of the world’s most respected brands.
Contact us to find out how we can help you.
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If you’re curious to see how we’ve helped our other clients, feel free to browse our Case Studies.
