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The brand had a clear intention: to improve garment circularity through better design choices.
But making that shift required more than just a plan; it demanded a mindset change, cross-team dialogue, and practical examples.
Teams needed to better understand how to make garments desirable but still durable, and how to apply circular design principles from the start of the design process.
Drawing on both sustainability expertise and real-world luxury design experience, we introduced key circular design principles and brought them to life through physical product examples, practical activities, and brand-relevant discussions.
Led by our founder Lisa, a former luxury designer turned sustainability expert, the sessions resonated deeply with the teams.
We covered topics such as why products end up in landfill to how design choices influence resale and repair, connecting theory with practical examples and insights.
The workshops opened up space for conversation between departments that rarely collaborate. That connection became a key driver for the teams to continue collaborating with circular design principles at the core.
Teams left the sessions better informed, more aligned, and with a shared understanding of how to design for circularity without compromising the brand’s aesthetic.
A takeaway guide captured the core principles, creating a touchpoint for future collections.
Over 150 employees from the luxury brand attended the workshops
Circular design isn’t just about fabric or stitching; it’s about decisions made early in the design process.
At Bergstrand, we help brands turn sustainability goals into tangible design choices by connecting the right people, tools, and ideas at the right time.
Our methods have been tried and tested with some of the world’s most respected brands.
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If you’re curious to see how we’ve helped our other clients, feel free to browse our Case Studies.
