Good Wool Collective

Season 2

Writing an Ambitious Animal Welfare Policy

5 November 2026

This session takes a deeper look at animal welfare in the wool supply chain, with a focus on what a brand’s animal welfare policy should contain when the risks sit on the farm and in the shearing shed, while most brands can trace their wool only as far as the spinner. Our expert panel discusses the biggest welfare risks by region, how large certified farm groups are audited, how one farm group responded to allegations on certified farms, and how certifications compare on animal welfare.

Session Guests

  • Candelaria CortizasAgricultural Engineer and Sustainability ManagerNATIVA
  • Isak StaatsExecutive Manager of Wool and MohairBKB, South Africa
  • Jessica MedcalfTeam Lead for Wear it Kind ProgrammeFOUR PAWS

Hosted by

  • Lisa BergstrandFounderBergstrand & Good Wool Collective

Session summary

Setting the stage for the topic

“Be more part of the system, understand what you’re buying, instead of just looking at a piece of paper flowing through your systems.” — Isak Staats

  • Animal Welfare Policy PlaybookGuide · PDF