Season 2
Writing an Ambitious Animal Welfare Policy
5 November 2026
This session takes a deeper look at animal welfare in the wool supply chain, with a focus on what a brand’s animal welfare policy should contain when the risks sit on the farm and in the shearing shed, while most brands can trace their wool only as far as the spinner. Our expert panel discusses the biggest welfare risks by region, how large certified farm groups are audited, how one farm group responded to allegations on certified farms, and how certifications compare on animal welfare.
Session Guests
Candelaria CortizasAgricultural Engineer and Sustainability ManagerNATIVA
Isak StaatsExecutive Manager of Wool and MohairBKB, South Africa
Jessica MedcalfTeam Lead for Wear it Kind ProgrammeFOUR PAWS
Hosted by
Lisa BergstrandFounderBergstrand & Good Wool Collective

Session summary
Setting the stage for the topic
“Be more part of the system, understand what you’re buying, instead of just looking at a piece of paper flowing through your systems.” — Isak Staats
Animal Welfare Policy PlaybookGuide · PDF