Good Wool Collective
For two years, Good Wool Collective has been connecting member brands to a global network of experts with the purpose of improving wool for all.
The Collective has dived deep into carbon emissions, animal welfare, wool treatments, what regenerative practices can do for land and brand, and more.
In 2027 we move beyond sheep’s wool, and expand into the world of animal fibres. Widely requested by member brands, 2027’s programme will cover cashmere, alpaca, mohair, Angora, camel and yak, in a format that suits the demands of busy working teams.
If your brand already sources these fibres, we will find ways for you to source better; if it does not yet, we will help you uncover their potential.
Members 2026
What our members say
Being part of a group of other dedicated wool brands gives us the tools to make better environmental and social decisions for our wool products. If you are working with wool, I would highly recommend joining the Good Wool Collective.
For the first time, we have access to practical guidance that helps us make real improvements on the ground while also supporting us in understanding and applying LCA methodologies.
The collaborative approach is inspiring, and the community brings together experts I wouldn’t normally have access to in my daily work.
Beyond the sheep’s back
Other animal fibres raise the same questions wool does: where they come from, how the animals and the land are treated, what a claim may say. In 2027 we take the Collective’s proven format and apply it to cashmere, alpaca, mohair, Angora, camel and yak.
Source better, together.
Good Wool Collective members enjoy access not only to the experts in Bergstrand’s network but also to each other’s knowledge. Learn from a peer who has been there before, and share your learnings with others.
Direct access to a global wool network.
Good Wool Collective has amassed a network of wool growers and processors, weavers, knitters, dyers, researchers and other experts from around the world who are ready to assist in transitioning your brand to good wool that is cost-effective and better for the planet, as well as reducing your brand’s climate impact through wool.
Designed for busy teams.
The Collective’s format is built to make the most of a team’s time. Each session is about an hour and a half and turns a complex topic into actionable points. A written summary follows every session, ready to share. Every session is recorded, and the recordings, summaries and tools live here in the Member Area.
About an hour and a half every two months.
United in the transition towards good wool.
There is strength in being part of a collective.
Membership of Good Wool Collective will give you access to the community, knowledge and resources needed to move your brand towards good wool.
Member Platform
Access to all the content on our exclusive Good Wool Collective member platform that contains all recordings, as well as in-depth articles on covered topics and tools and benchmarks for certifications and standards.
Seminars
Focused deep dives into a topic. We bring in a panel of experts to share insights relevant to your brand.
Workshops
Where Collective members work together on better ways to work with the fibre.
Meet-ups
Once a year, members are invited to a full day of networking.
Field trips
For an added fee, members are invited behind the scenes in the global industry.
Important topics, explored and worked on.
Good Wool Collective meets every two months. These are the topics for 2027.
- January · SeminarCashmere 101Cashmere is widely valued for its warmth and lightness. Subtle variations in micron counts and staple lengths create noticeable differences in how garments wear, pill, and age over time. This session seeks to understand cashmere, the challenges associated with it, and options to source it better.
- March · SeminarCashmere: what’s the alternative?Recycled cashmere is the lower-impact alternative to virgin fibre, with trade-offs in softness, strength and shedding. We provide insights on where recycled cashmere excels, what the limits are, and how processing choices shape the finished product.
- May · WorkshopThe alternative downs: yak, llama and camelWe dive into the benefits of sourcing these lesser-known fibres. Focusing on performance, processing and long-term viability, we also consider how to ensure the fibres are sourced with care for the animal, environment and communities.
- July · SeminarAlpaca: high-altitude warmth and low-impact sourcingLight, warm and low in lanolin, alpaca is gentle on mountain soils, but a growing supply needs care for animals and pasture. We look into the fibre’s technical merits and the standards taking shape for responsible sourcing.
- October · WorkshopMohair: the “diamond fibre”Mohair promises lustre, resilience and ease of care, but what exactly are the properties of mohair, and the considerations a brand must take into account when sourcing it?
- December · WorkshopIndigenous communities in luxury fibreRare fibres depend on ancestral herding and community-led land management. We explore how fair-trade models and community stewardship protect livelihoods, ecosystems and the long-term supply of the fibre, and what it means for brands and their reporting.
Join Good Wool Collective.
Good Wool Collective is open to brands only. Membership is €750 a year. As many of your team members as you like can join the sessions and have access to the platform.
Member
€750 a year
For brands who want to learn more about animal fibres, apply the knowledge practically and can give an hour and a half every two months.
- The 2027 programme: three seminars and three workshops
- A written summary and a recording of every session, here in the Member Platform
- Everything from year 1 and year 2 of Good Wool Collective — recordings, summaries, deep dives and the certification finder
- The yearly meet-up: a full day of networking
- Time commitment from your team — 1½ hours every two months
Join the Collective
We are Bergstrand and we know wool.
Good Wool Collective is an initiative from Bergstrand, an advisory that helps fashion and textile brands reduce their impact.
Through our own endeavours, practical experience and collaborations with leading brands, we are the foremost experts on the intersection between regenerative agriculture and the fashion and textile industries.
Find out more