Television personality Kourtney Kardashian Barker has been named fast-fashion giant Boohoo’s sustainability ambassador, and on Tuesday announced that she plans to create a 46-piece “capsule” collection in collaboration with the British online retailer.  

The new line—priced between $6 and $100—will be made with recycled polyester and recycled cotton, and will include two vintage biker jackets, which will be Boohoo’s first foray into the vintage market.

But despite Kardashian and Boohoo’s move to imbue fast fashion, an industry with an outsize environmental footprint, with a more sustainable image, the pairing quickly garnered online backlash from people accusing the brand and the influencer of “greenwashing.”